Mobile Next 2018

September 26 - 28, 2018

Omni Rancho Las Palmas, Rancho Mirage, CA

1 888.482.6012

Day Two September 27th 2018: Acquiring Mobile Customers Using Relevant and Personalized Messaging And Content

There are SO many ways to reach customers via their mobile devices. Brands need to reach customers with the right messaging at the right time in order to get them to their site or apps. Today’s speakers will inspire you with their tried and true strategies to find the best ways to acquire new customers!

7:50 am - 8:50 am Continental Breakfast & Registration In The Solutions Zone

7:50 am - 9:20 am Women in Mobile Networking Breakfast

Listen and be motivated by an accomplished group of fierce femmes, enjoy a delicious breakfast and cultivate new friendships and future contacts.

8:50 am - 9:00 am Welcome Remarks

Elizabeth Robillard - Event Director mobileNEXT
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Elizabeth Robillard

Event Director
mobileNEXT

9:00 am - 9:15 am Chairperson’s Opening Address

Michael Ahearn - Head of Strategic Client Growth 3CInteractive
Chairperson to be named, 3CInteractive
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Michael Ahearn

Head of Strategic Client Growth
3CInteractive

9:15 am - 9:40 am Keynote: Uncovering Mobile User Preferences and Designing Accordingly

Evan Moore - VP, Product Goop
Please join this session with Evan Moore, VP of Product from Goop, who is going to talk about the user centered research they did to understand who their users are and better understand their mobile preferences. This helped them immensely when rolling out their app as they better understood how their customers and readers preferred to interact with them on mobile, so they could design accordingly.
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Evan Moore

VP, Product
Goop

9:40 am - 10:05 am Keynote: Engaging Cross Functional Stakeholders to Develop a Cohesive Mobile Strategy

Jason McMann - Director of eCommerce Dominos
Developing a mobile strategy involves more than just gathering together a mobile product team. It involves engaging designers, UX researchers, coders, system integrators, marketers, analysts AND your c-suite to back all of your projects. And, your mobile channel needs to be a part of your overall channel mix. How do you work with other departments and stakeholders to create a rock solid mobile strategy that delivers results? Join this keynote session to hear more about how to be: 
•Looking at the team of designers, developers and UX researchers (creatives and tech people)that need to be involved in your mobile strategy
•Identifying other internal stakeholders that you need to work with in order to understand how they view mobile product and what they want to get out of your department
•Understanding how they feel about mobile as a channel and its role in relation to other channels 
•What objectives do marketers, salespeople, store operations execs and other channel leaders have and how can mobile be helping them achieve those goals?
•How can other channels help you with your mobile strategy goals?


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Jason McMann

Director of eCommerce
Dominos

There are SO many ways to reach customers via their mobile devices. Via paid marketing (ads, podcasts) or email or content or video content or social or search. Brands also need to reach customers with the right messaging at the right time. Join this keynote panel to hear our distinguished group of mobile experts answer the following questions: 
•What are the most effective ways to reach potential mobile customers today on their phones? 
•Have you tested this out in different ways? 
•Should acquisition be your prime focus when it comes to mobile strategy? 
•How can you attribute where certain customers are coming from? 

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Ben Baker

Senior Director, Pickup Marketing, eCommerce
Walmart

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Titania Jordan

Chief Product Officer
Bark

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Andrew Birnbryer

Managing Director of North and South America
AppLift

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Scott Tomkins

SVP of Global Revenue
Digital Turbine

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Jonathan Hastings

Mobile Product Lead, iOS and Web
Rent the Runway

10:45 am - 11:25 am Morning ‘Recharge’ Networking Break In The Solutions Zone

WBR wants to make sure you stay energized throughout the rest of the conference, so head over to our recharging lounge. Grab a cup of coffee and make a power pack of your very own trail mix blend!

11:25 am - 11:45 am Keynote: Driving Mobile Bookings: It’s All About A New Type Of Data

Roberta Ma - VP of Marketing Cathay Pacific Airways Jonathan Lacoste - President, Co-Founder Jebbit

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Roberta Ma

VP of Marketing
Cathay Pacific Airways

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Jonathan Lacoste

President, Co-Founder
Jebbit

11:45 am - 12:05 pm Out of Industry Speaker: Race For The Galaxy AI: A Neural Network in Production

Theresa Duringer - CEO Temple Gate Games
Theresa Duringer, CEO of Temple Gate Games, will walk us through how her small team is using Neural Networks to power it’s AI. This lecture will explain how 'Race for the Galaxy', a digital adaptation of the board game, uses temporal difference learning to power its AI. This knowledge-free system requires no human input to generate training data, which allows it to improve by playing against itself. Through this approach, the Temple Gate Games team was able to dramatically improve the challenge level offered by AI opponents without the significant time investment typical of tuning complex AI. Join us for a peek under the hood of the actual applications of AI in today’s gaming world!
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Theresa Duringer

CEO
Temple Gate Games

12:05 pm - 12:25 pm KEYNOTE PRESENTATION: By Swrve

Lisa Cleary - Chief Product Officer Swrve
Learn the latest mobile strategies from a senior Swrve executive and client.

Speaker to be named, Swrve


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Lisa Cleary

Chief Product Officer
Swrve

12:25 pm - 1:10 pm Mobile Technology Roundtables (for Brands Only):

Be sure to join these interactive roundtable sessions and take a deep dive into the mobile challenge areas you need solutions for. This is the best opportunity to learn from mobile experts. Take control of your own event experience. 
·· Take a deep dive into a niche topic in an informal setting moderated by one of our cutting edge vendor partners
·· Don’t miss out on the discussions you want to participate in—you’ll get to select a new topic after 25 minutes

1. Moovweb Roundtable
Ajay Kapur, CEO and Co-Founder, Moovweb 

2. Jebbit Roundtable
Speaker to be named, Jebbit

1:10 pm - 2:20 pm Lunch For All Attendees In The Solutions Zone

General Session

2:20 pm - 2:50 pm Case Study: The Promise of PWA: Best Practices When Building Progressive Web Apps
Simon Carpio - Director, Product Management US Auto Parts
Not satisfied with the performance of your mobile app OR mobile website and looking for something new? Progressive Web Apps can be a potential solution. Bringing together the best of mobile app and web technology, PWA’s promise reliable and seamless mobile experiences. But are they living up to the hype? Get an inside look at PWAs in this fireside chat session. 
•Defining a PWA
How is it different than an app or a mobile site? 
•The steps to building a PWA
Is it costly? What does the design/development process look like?
•Understanding the benefits of building PWA’s? Potential pitfalls?
•Determining the future of this technology
•Given Google’s preference for it, will it truly take over as a mobile platform for the web

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Simon Carpio

Director, Product Management
US Auto Parts

General Session

2:50 pm - 3:20 pm Case Study: The Power of the Podcast: Finding Customers Through Mobile Marketing Channels
Elaine Chiang - Director, Growth Marketing MeUndies
Are you thinking of new and different ways to reach potential mobile customers? If so, look no further than podcast advertisements! Typically listened to on a mobile device, advertising via podcast is an easy way to engage customers with your brand. Join this session to hear more about: 

•Reaching your customer through new potential marketing mediums
oIf they aren’t mobile specific, are their mediums that seem to have a stronger consumer base on mobile? 
•Looking at the benefits of reaching customers through something like podcasting 
oGiven that most people listen to podcasts on their mobile phones, does it make sense to try to reach out to potential mobile app customers via podcast ads? 
oGiven the specific topics of each podcast and what topics say about the listener, isn’t it valuable to present targeted ads to that group given what you know about their podcast preferences? Basically like free targeting? 
•Acknowledging the negatives of podcast advertising 
oHow can you justify the expense?
oHow would you choose which one is right for you out of the thousands that are out there?
•Achieving success with podcast advertising and seeing how it could fit into your overall marketing strategy

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Elaine Chiang

Director, Growth Marketing
MeUndies

Industry breakout roundtables are your chance to meet with your industry peers to address challenges and share solutions and lessons learned. Each industry discussion will last 30 minutes!

2:10- 2:50 Retail: Detailed Steps for Designing Customer Focused Mobile Experiences
Brandon Zambroski, Manager of Site Experience and Mobile, Timbaland 

2:50-3:30 Hospitality: What’s Next in Mobile for Your Loyalty Brand? 
Linda Adams, Product Manager, Mobile & Emerging Channels, Choice Hotels International, Inc. 



Brandon Zambroski

Manager of Site Experience and Mobile
Timberland

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Linda Adams

Product Manager, Mobile & Emerging Channels
Choice Hotels International, Inc.

3:20 pm - 4:05 pm Afternoon Refreshment & Networking Break In The Solutions Zone

TRACK A: Getting Found: Acquiring Customers

4:05 pm - 4:45 pm Panel REMIX: Designing Mobile Friendly Emails For Today’s Distracted Consumer
Bethany Wallace - Senior Manager, Email & Mobile Marketing Shoe Carnival Michelle Sardina - Senior Manager, Email Marketing Legoland
Your emails need to make their way past the noise infiltrating your customers every day.  Relevant and personalized messages and content will help get your emails opened.  Increase your open rates after learning tactics from our panel of mobile email experts.  
•What content should be prioritized in a mobile friendly email? 
oWhere should your call to action go? 
•How should the email be laid out in order to maximize attention grabbing?
•If you are including images, what should the images look like? 
oHow do you pick strong impact images? 

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Bethany Wallace

Senior Manager, Email & Mobile Marketing
Shoe Carnival

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Michelle Sardina

Senior Manager, Email Marketing
Legoland

TRACK A: Getting Found: Acquiring Customers

4:45 pm - 5:10 pm Fireside Chat: Driving Revenue with Influencers: How Social Media Royalty Can Tell A Story About Your Brand
Natasha Soleil - Founder/CEO Univhers
Is paying Instagram influencers a worthy investment for your brand? Do you know the costs associated and the risks that come a long with this venture? Join social media expert Natasha Soleil during this engaging fireside chat in which we will look into the ins and outs of selling and marketing through Instagram and what the potential benefits of an investment like this are.
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Natasha Soleil

Founder/CEO
Univhers

Brand Only Topic Led Conversations

4:05 pm - 5:35 pm Invite Only VP Boardroom
Simon Carpio - Director, Product Management US Auto Parts
This invite only closed door session will be your chance to network with other mobile product and marketing leaders to design the future of mobile strategy. For brands only. 
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Simon Carpio

Director, Product Management
US Auto Parts

5:10 pm - 5:15 pm End of Day Two