September 26 - 28, 2018
Omni Rancho Las Palmas, Rancho Mirage, CA
Day Two September 27th 2018: Acquiring Mobile Customers Using Relevant and Personalized Messaging And Content
There are SO many ways to reach customers via their mobile devices. Brands need to reach customers with the right messaging at the right time in order to get them to their site or apps. Today’s speakers will inspire you with their tried and true strategies to find the best ways to acquire new customers!
7:50 am - 8:50 am Continental Breakfast & Registration In The Solutions Zone
7:50 am - 9:20 am Women in Mobile Networking Breakfast
Listen and be motivated by an accomplished group of fierce femmes, enjoy a delicious breakfast and cultivate new friendships and future contacts.
9:00 am - 9:15 am Chairperson’s Opening AddressMichael Ahearn - Head of Strategic Client Growth 3CInteractive
Chairperson to be named, 3CInteractive
Michael AhearnHead of Strategic Client Growth
9:15 am - 9:40 am Keynote: Uncovering Mobile User Preferences and Designing AccordinglyEvan Moore - VP, Product Goop
Please join this session with Evan Moore, VP of Product from Goop, who is going to talk about the user centered research they did to understand who their users are and better understand their mobile preferences. This helped them immensely when rolling out their app as they better understood how their customers and readers preferred to interact with them on mobile, so they could design accordingly.
Evan MooreVP, Product
9:40 am - 10:05 am Keynote: Engaging Cross Functional Stakeholders to Develop a Cohesive Mobile StrategyJason McMann - Director of eCommerce Dominos
Developing a mobile strategy involves more than just gathering together a mobile product team. It involves engaging designers, UX researchers, coders, system integrators, marketers, analysts AND your c-suite to back all of your projects. And, your mobile channel needs to be a part of your overall channel mix. How do you work with other departments and stakeholders to create a rock solid mobile strategy that delivers results? Join this keynote session to hear more about how to be:
•Looking at the team of designers, developers and UX researchers (creatives and tech people)that need to be involved in your mobile strategy
•Identifying other internal stakeholders that you need to work with in order to understand how they view mobile product and what they want to get out of your department
•Understanding how they feel about mobile as a channel and its role in relation to other channels
•What objectives do marketers, salespeople, store operations execs and other channel leaders have and how can mobile be helping them achieve those goals?
•How can other channels help you with your mobile strategy goals?
Jason McMannDirector of eCommerce
10:05 am - 10:45 am Keynote Panel REMIX: Acquisition Strategies to Reach Today’s Mobile CustomerBen Baker - Senior Director, Pickup Marketing, eCommerce Walmart Titania Jordan - Chief Product Officer Bark Andrew Birnbryer - Managing Director of North and South America AppLift Scott Tomkins - SVP of Global Revenue Digital Turbine Jonathan Hastings - Mobile Product Lead, iOS and Web Rent the Runway
There are SO many ways to reach customers via their mobile devices. Via paid marketing (ads, podcasts) or email or content or video content or social or search. Brands also need to reach customers with the right messaging at the right time. Join this keynote panel to hear our distinguished group of mobile experts answer the following questions:
•What are the most effective ways to reach potential mobile customers today on their phones?
•Have you tested this out in different ways?
•Should acquisition be your prime focus when it comes to mobile strategy?
•How can you attribute where certain customers are coming from?
Ben BakerSenior Director, Pickup Marketing, eCommerce
Titania JordanChief Product Officer
Andrew BirnbryerManaging Director of North and South America
Scott TomkinsSVP of Global Revenue
Jonathan HastingsMobile Product Lead, iOS and Web
Rent the Runway
10:45 am - 11:25 am Morning ‘Recharge’ Networking Break In The Solutions Zone
WBR wants to make sure you stay energized throughout the rest of the conference, so head over to our recharging lounge. Grab a cup of coffee and make a power pack of your very own trail mix blend!
11:25 am - 11:45 am Keynote: Driving Mobile Bookings: It’s All About A New Type Of DataRoberta Ma - VP of Marketing Cathay Pacific Airways Jonathan Lacoste - President, Co-Founder Jebbit
11:45 am - 12:05 pm Out of Industry Speaker: Race For The Galaxy AI: A Neural Network in ProductionTheresa Duringer - CEO Temple Gate Games
Theresa Duringer, CEO of Temple Gate Games, will walk us through how her small team is using Neural Networks to power it’s AI. This lecture will explain how 'Race for the Galaxy', a digital adaptation of the board game, uses temporal difference learning to power its AI. This knowledge-free system requires no human input to generate training data, which allows it to improve by playing against itself. Through this approach, the Temple Gate Games team was able to dramatically improve the challenge level offered by AI opponents without the significant time investment typical of tuning complex AI. Join us for a peek under the hood of the actual applications of AI in today’s gaming world!
Temple Gate Games
12:25 pm - 1:10 pm Mobile Technology Roundtables (for Brands Only):
Be sure to join these interactive roundtable sessions and take a deep dive into the mobile challenge areas you need solutions for. This is the best opportunity to learn from mobile experts. Take control of your own event experience.
·· Take a deep dive into a niche topic in an informal setting moderated by one of our cutting edge vendor partners
·· Don’t miss out on the discussions you want to participate in—you’ll get to select a new topic after 25 minutes
1. Moovweb Roundtable
Ajay Kapur, CEO and Co-Founder, Moovweb
2. Jebbit Roundtable
Speaker to be named, Jebbit
1:10 pm - 2:20 pm Lunch For All Attendees In The Solutions Zone
General Session2:20 pm - 2:50 pm Case Study: The Promise of PWA: Best Practices When Building Progressive Web Apps Simon Carpio - Director, Product Management US Auto Parts
Not satisfied with the performance of your mobile app OR mobile website and looking for something new? Progressive Web Apps can be a potential solution. Bringing together the best of mobile app and web technology, PWA’s promise reliable and seamless mobile experiences. But are they living up to the hype? Get an inside look at PWAs in this fireside chat session.
•Defining a PWA
How is it different than an app or a mobile site?
•The steps to building a PWA
Is it costly? What does the design/development process look like?
•Understanding the benefits of building PWA’s? Potential pitfalls?
•Determining the future of this technology
•Given Google’s preference for it, will it truly take over as a mobile platform for the web
Simon CarpioDirector, Product Management
US Auto Parts
General Session2:50 pm - 3:20 pm Case Study: The Power of the Podcast: Finding Customers Through Mobile Marketing Channels Elaine Chiang - Director, Growth Marketing MeUndies
Are you thinking of new and different ways to reach potential mobile customers? If so, look no further than podcast advertisements! Typically listened to on a mobile device, advertising via podcast is an easy way to engage customers with your brand. Join this session to hear more about:
•Reaching your customer through new potential marketing mediums
oIf they aren’t mobile specific, are their mediums that seem to have a stronger consumer base on mobile?
•Looking at the benefits of reaching customers through something like podcasting
oGiven that most people listen to podcasts on their mobile phones, does it make sense to try to reach out to potential mobile app customers via podcast ads?
oGiven the specific topics of each podcast and what topics say about the listener, isn’t it valuable to present targeted ads to that group given what you know about their podcast preferences? Basically like free targeting?
•Acknowledging the negatives of podcast advertising
oHow can you justify the expense?
oHow would you choose which one is right for you out of the thousands that are out there?
•Achieving success with podcast advertising and seeing how it could fit into your overall marketing strategy
Elaine ChiangDirector, Growth Marketing
Brand Only Topic Led Conversations2:10 pm - 3:30 pm Industry Breakout Roundtables Brandon Zambroski - Manager of Site Experience and Mobile Timberland Linda Adams - Product Manager, Mobile & Emerging Channels Choice Hotels International, Inc.
Industry breakout roundtables are your chance to meet with your industry peers to address challenges and share solutions and lessons learned. Each industry discussion will last 30 minutes!
2:10- 2:50 Retail: Detailed Steps for Designing Customer Focused Mobile Experiences
Brandon Zambroski, Manager of Site Experience and Mobile, Timbaland
2:50-3:30 Hospitality: What’s Next in Mobile for Your Loyalty Brand?
Linda Adams, Product Manager, Mobile & Emerging Channels, Choice Hotels International, Inc.
Brandon ZambroskiManager of Site Experience and Mobile
Linda AdamsProduct Manager, Mobile & Emerging Channels
Choice Hotels International, Inc.
3:20 pm - 4:05 pm Afternoon Refreshment & Networking Break In The Solutions Zone
TRACK A: Getting Found: Acquiring Customers4:05 pm - 4:45 pm Panel REMIX: Designing Mobile Friendly Emails For Today’s Distracted Consumer Bethany Wallace - Senior Manager, Email & Mobile Marketing Shoe Carnival Michelle Sardina - Senior Manager, Email Marketing Legoland
Your emails need to make their way past the noise infiltrating your customers every day. Relevant and personalized messages and content will help get your emails opened. Increase your open rates after learning tactics from our panel of mobile email experts.
•What content should be prioritized in a mobile friendly email?
oWhere should your call to action go?
•How should the email be laid out in order to maximize attention grabbing?
•If you are including images, what should the images look like?
oHow do you pick strong impact images?
Bethany WallaceSenior Manager, Email & Mobile Marketing
Michelle SardinaSenior Manager, Email Marketing
TRACK A: Getting Found: Acquiring Customers4:45 pm - 5:10 pm Fireside Chat: Driving Revenue with Influencers: How Social Media Royalty Can Tell A Story About Your Brand Natasha Soleil - Founder/CEO Univhers
Is paying Instagram influencers a worthy investment for your brand? Do you know the costs associated and the risks that come a long with this venture? Join social media expert Natasha Soleil during this engaging fireside chat in which we will look into the ins and outs of selling and marketing through Instagram and what the potential benefits of an investment like this are.
Brand Only Topic Led Conversations4:05 pm - 5:35 pm Invite Only VP Boardroom Simon Carpio - Director, Product Management US Auto Parts
This invite only closed door session will be your chance to network with other mobile product and marketing leaders to design the future of mobile strategy. For brands only.
Simon CarpioDirector, Product Management
US Auto Parts