Mobile Shopping 2017

October 24-October 26, 2017

Omni Rancho Las Palmas, Rancho Mirage, CA

1 888.482.6012

Thursday October 26th Day Three: Retaining Mobile Customers And The Future Of Mobile

8:15 AM - 8:50 AM Breakfast & Registration

8:50 AM - 8:55 AM Welcome Remarks

Greg Ashton, Sr. Director, eTail & Mobile Shopping


Greg Ashton

Sr. Director
eTail & Mobile Shopping

8:55 AM - 9:10 AM Chairperson’s Opening Address

9:10 AM - 9:30 AM KEYNOTE: Transforming Customers into Advocates

Peter Heinrich, Developer Evangelist, Games, Amazon
How do you turn ordinary customers into fans, advocates, and influencers? Amazon analyzed top mobile apps looking for trends and best practices to guide your own development as you work to fully realize your fan base. These are the people who ultimately fuel your user acquisition and engagement, and they include celebrities, industry experts, and content creators, in addition to loyal users. Here Peter presents his latest research and describes how successful apps extend their Minimum Viable Product to a Minimum Viable Business:
•The importance of fans to alternative engagement and monetization options
•Best practice in cultivating “power users” of your brand (dedicated customers that generate an unexpectedly large percentage of your total sales/revenue)
•Keeping these power users engaged and maximizing their revenue potential.


Peter Heinrich

Developer Evangelist, Games

9:30 AM - 9:50 AM LIGHTNING ROUND: The Three Things You Need To Optimize For Mobile Next Year

Donna Bedford, Global Digital Lead, Lenovo Paul Hancock, Director, Defence Geographic Centre, Joint Forces Intelligence Group, UK MoD
Our two forward-thinking, risk-taking panelists will name 3 things in 20-minutes that you need to be thinking about for 2018! How important is artificial intelligence, conversational commerce and the internet of things? And crucially, should you set aside time and resource to invest in them today? Get your questions answered now in this unique, fast paced lightning round.


Donna Bedford

Global Digital Lead

Paul Hancock

Director, Defence Geographic Centre, Joint Forces Intelligence Group

9:50 AM - 10:15 AM CASE STUDY COLLECTIVE: Take Your Mobile Presence Global: Challenges and Opportunities

Anton Dembowski, Sr. Director, Product Portfolio, Beachbody
Global brands are investing in mobile as the cornerstone of digital transformation, but not all global audiences use smartphones in the same way. For example, mobile payments have the highest market share in China compared to the USA and Europe. This executive is responsible for international digital operations, deployment and innovation. In this revealing keynote, we’ll delve into:
•The ubiquity of mobile web and how consumer preferences are evolving across borders
•The governance of mobile infrastructure in the Far East and what this means for your expansion plans there
•The pros and cons of building an centralized enterprise hub app vs. decentralized multiple silo apps


Anton Dembowski

Sr. Director, Product Portfolio

10:15 AM - 10:45 AM Morning Bites Break

Hit the sofas for the final time to catch up with an old friend, make a valuable new business contact and connect one-on-one with people who share the same responsibilities as yourself. Remember, every person you don’t know, knows something that you don’t!

Are loyalty programs still effective in today’s mobile marketplace? The short answer is yes! And our panelists are on hand to help you build an irresistible loyalty program across app and mobile web. We’ll talk about smart apps that deliver offers and deals straight to your customers; programs that collect customer data and tell you what they ordered, tested and bought, as well as when they last came in to a store or redeemed an offer. By the end of this panel, you’ll have tons of notes on the key components of a ‘perfect’ loyalty program:
•Develop a clear picture of who your mobile customer is and how to interact with them through timely, dynamic, relevant, and consistent communication
•Design a loyalty program around the cross-channel customer, using new technology rather than simple points and discounts.
•Overcome the challenges of siloed data and outdated loyalty program information, to increase LTV


Hilah Almog

Sr. Product Manager

Iryna Gerasymova

Associate Director, Digital Product Development
Starwood Hotels & Resorts Worldwide

Theresa Cowing

Director, Digital Product Management
The Children’s Place

Robi Ganguly

CEO & Co-founder

11:15 AM - 11:35 AM Vendor Keynote: Stop Struggling With App Stickiness

Learn about an exciting new technology from one of our solution provider partners. Contact for speaking opportunities.

11:35 AM - 11:55 AM CASE STUDY COLLECTIVE: Marketing With Changing Technologies

John Johnson, Director, Digital Marketing, Volvo
So you have an app. Things are going ok but you can’t truly say you understand your audience demographic, their behavior and interests, and how well they interact with your messaging. So how can you select a mobile platform to help you do so? Based on recent experience, join this frank and open insight into choosing a mobile partner that will meet and exceed your expectations:
•Decide which mobile experiences are best for your customer and what types of technology you need to be successful
•Understand the key differences between different platforms and which would be best for your needs
•Pick a solution that takes the heavy lifting off your shoulders, as well as saving you time and money


John Johnson

Director, Digital Marketing

11:55 AM - 12:15 PM Vendor Keynote

Learn about an exciting new technology from one of our solution provider partners. Contact for speaking opportunities.

12:15 PM - 1:15 PM Lunch For All Attendees

1)Topic TBD
Brian McClister, Director, eCommerce & Digital Media, Melissa Joy Manning
2)Towards A Holistic Cross-Device Attribution Model
Ginnie Pancini, Sr. Brand Manager, eCommerce Marketing, Nestle Purina
3)How To Monetize Social Media Advertising
Sarah Zangrilli, Sr. Manager, eCommerce & Digital Marketing- BHLDN, Anthropologie
4)Create The Mobile First, Customer Centric Company
Garrett Bluhm, Head of eCommerce, Hyland's
5)Topic TBD
Chris Heard, CEO and Co-founder,
6)Building App Loyalty
Marria Rhodriquez, VP, Digital Product Management and Strategy, Wells Fargo


Brian McClister

Director, eCommerce & Digital Media
Melissa Joy Manning

Ginnie Pancini

Senior Brand Manager, eCommerce Marketing
Nestle Purina

Sarah Zangrilli

Sr. Manager, eCommerce & Digital Marketing- BHLDN

Garrett Bluhm

Head of eCommerce

Chris Heard

CEO and Co-founder

Marria Rhodriquez

AVP, Digital Product Manager

2:15 PM - 2:15 PM End of Mobile Shopping 2017