Mobile Shopping 2017

October 24-October 26, 2017

Omni Rancho Las Palmas, Rancho Mirage, CA

1 888.482.6012

Tuesday October 24th Day One: Acquiring Mobile Customers

7:30 AM - 8:20 AM Breakfast & Registration In The Mobile Tech Hub

8:20 AM - 8:30 AM Welcome Remarks & Icebreaker

Greg Ashton, Sr. Director, eTail & Mobile Shopping

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Greg Ashton

Sr. Director
eTail & Mobile Shopping

8:30 AM - 8:45 AM Chairperson’s Opening Address

Mario Ciabarra, CEO, Quantum Metric

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Mario Ciabarra

CEO
Quantum Metric

8:45 AM - 9:05 AM FIRESIDE CHAT: Overcome The Disconnect Between Mobile Traffic Vs. Conversion

Nabarupa Banerjee , Head of Product, SamsClub.com
According to a new Akamai Online Retail Performance Report, while half of consumers tap smartphones for product insight, just one in five complete the purchase on the device. And as Head of Product at SamsClub, Naba knows that consumers love mobile browsing, but mobile purchasing not so much. Here Naba shares the results of a recent major project; a project that had an ambitious goal for mobile conversion to match traffic. Don’t miss this insightful fireside chat that will give you the tools to meet and exceed your mobile customer conversion goal:
•Develop a clear picture of who the mobile customer is and how to interact with them
•Reduce the effects of slow page load performance
•Allow a seamless checkout experience


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Nabarupa Banerjee 

Head of Product
SamsClub.com
Now more than ever, all businesses are focusing on creating amazing mobile website experiences, designed with the customer at the forefront. These mobile-first brands are making the most of smartphone strengths and constraints, and inviting customer feedback along the way. Learn what it takes to create the best possible mobile website, including:
•Make it easy for users to unlock your product catalog and quickly select which option they're interested in learning more about
•Present information by way of simple eye-catching imagery
•Remove complex design components to declutter the site and simplified the overall mobile experience
•Create a mobile website with the same appearance, speed and functionality as your app and vice-versa


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Beth Monda

VP, eCommerce
Teleflora
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Gary Penn

VP, Digital & eCommerce
Nixon
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Ross Higgins

Director Global User Experience (UX) & Design
Newegg
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Elaine Chiang

Director, Growth Marketing
MeUndies

9:35 AM - 9:55 AM KEYNOTE: Transformation with Digital In The Driver’s Seat

Neeraj Tolmare, VP-Head of Digital Transformation & IT Applications, Digital Customer Experiences, HP
The shift to mobile has brought the rise of “think mobile-first”, but the very best brands have already shifted their mindset to “think mobile only.” These elite companies recognize mobile as a complete foundation for the next generation customer journey. Don’t miss Neeraj’s exclusive story that explores the true benefits of ditching the desktop, from the perspective of a Top 50 US retailer:
•Leverage the ability of mobile as a 24/7 browsing, comparison and purchase tool all in one
•Design for the small screen to achieve a more attractive and functional end product
•Communicate your brand message more effectively on mobile to meet consumer needs


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Neeraj Tolmare

VP-Head of Digital Transformation & IT Applications, Digital Customer Experiences
HP

9:55 AM - 10:40 AM Top O’ The Morning Break In The Tech Hub

Grab a cup of Irish Coffee, as we kick off Mobile Shopping 2017, and open the floor for you to meet with top notch solution providers

In this mobile-first and mobile-only world, marketers are increasingly creating highly relevant advertisements that consider a consumer’s intent, context, location and purchase immediacy. Hear from four innovators who share their mobile customer journey successes, providing tactics that allow you to meet your audience in all their moments of need while maintaining efficiency in your marketing spend:
•Find and reach your consumer in personal ways
•Get to know your consumer’s interests to create personal invitations rather than intrusions
•Use mobile in unexpected ways to grow traffic


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Sharon Knitter

Director, Integrated Retail
Sears
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Avantika Agrawal

Sr. Product Manager, Growth
Pinterest
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Ken Au

Director, eCommerce Operations
Abt Electronics
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Alex Austin

Co-Founder & CEO
Branch
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Veronica Pinchin

Director, Product Management
Mixpanel

11:10 AM - 11:30 AM KEYNOTE: Serving Your Customer At Every Step Of Their Journey

Kris Hamrick, Business Unit Executive, Watson Commerce, IBM

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Kris Hamrick

Business Unit Executive, Watson Commerce
IBM

11:30 AM - 11:50 AM KEYNOTE COLLECTIVE: Scaling Product Analytics

Shirin Deshpande, Product Analytics Lead, Poshmark
In the era where every new idea tries to solve a new problem, decisions backed up by relevant data points become key to success. At Poshmark, we encourage data-driven decisions at all stages - idea to business. To scale up this vision, we need our business teams to be able to self serve insights. We have lead several initiatives to not only create robust in-house data and tracking systems, but also make them user friendly, so that the transmission of insights becomes easier. This talk will focus on how to scale up in-house product analytics to serve the needs of a growing company.

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Shirin Deshpande

Product Analytics Lead
Poshmark

11:50 AM - 12:10 PM FIRESIDE CHAT: Slicing the Engagement Pie: How Papa John’s Delivers a 1:1 Mobile Experience

Momchil Kyurkchiev, Co-Founder & CEO, Leanplum Michael Wyant, Director, Consumer Technology, Papa John's
The face of commerce is changing as mobile continues to dominate more of our daily lives and habits, challenging traditional business models. Yet, most brands, from QSR to retail, are still playing catch-up when it comes to being where their customers are most engaged — on their mobile devices. In this fireside chat with Michael Wyant, Director of Digital Solutions at Papa John's International, we’ll discuss how baking user data into your mobile marketing can serve up deeper personalized engagement with app users.

In this session, you’ll learn how to:
•Create unique in-app experiences based on user preferences
•Effectively use geolocation for on-the-go, granular engagement
•Develop upsell campaigns that drive increased revenue


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Momchil Kyurkchiev

Co-Founder & CEO
Leanplum
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Michael Wyant

Director, Consumer Technology
Papa John's

12:10 PM - 12:30 PM GUEST SPEAKER: Artificial Intelligence And Machine Learning To Create A Meaningful Conversation In The Mobile Age

Ian Khan, Technology Futurist, 3x TEDx Speaker, Independent Expert
Today more people on the planet have a mobile device than electricity. This prevalence of technology ubiquity creates a tremendous opportunity to deliver value across the technology value chain. As businesses adapt to new models that are technology facilitated and in many cases technology based, there is also a shift in mobility being at the center of this revolution. Retail, Manufacturing, Healthcare, Logistics Transportation, HigherEd and a slew of other industries are exposed to a fresh set of possibilities that deliver impact, engagement and value as never seen before. Despite this dramatic development in Mobility, there are severe challenges to the sustainable growth of the technology and related outcomes from industries that use Mobility as a growth mechanism. Some of these factors include Standards, Processes and People in addition to its relationship with emerging technologies such as Artificial Intelligence, IoT & Others. In his keynote talk, Ian Khan will talk about Value Creation, future trends in mobility, and how the relationship of Mobility with IoT & Artificial Intelligence will completely reshape our world in the next few years & how true value can be created in the mobility enabled era of the 4th Industrial revolution.

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Ian Khan

Technology Futurist, 3x TEDx Speaker
Independent Expert

12:30 PM - 12:50 PM KEYNOTE: Optimize Your Mobile Checkout With Moovweb

Ajay Kapur, CEO and Co-Founder, Moovweb Amit Shah, CMO, 1-800-Flowers.com

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Ajay Kapur

CEO and Co-Founder
Moovweb

Amit Shah

CMO
1-800-Flowers.com

12:50 PM - 1:50 PM Lunch For All Attendees & Private Lunch

Track A: Target And Track Your Customers

1:50 PM - 1:55 PM Chairperson’s Afternoon Address

Mario Ciabarra, CEO, Quantum Metric

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Mario Ciabarra

CEO
Quantum Metric

Track A: Target And Track Your Customers

1:55 PM - 2:20 PM CASE STUDY COLLECTIVE: Marketing With Changing Technologies

John Johnston, Director, Digital Marketing, Volvo
So you have an app. Things are going ok but you can’t truly say you understand your audience demographic, their behavior and interests, and how well they interact with your messaging. So how can you select a mobile platform to help you do so? Based on recent experience, join this frank and open insight into choosing a mobile partner that will meet and exceed your expectations:
•Decide which mobile experiences are best for your customer and what types of technology you need to be successful
•Understand the key differences between different platforms and which would be best for your needs
•Pick a solution that takes the heavy lifting off your shoulders, as well as saving you time and money


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John Johnston

Director, Digital Marketing
Volvo

Track B: Mobile Advertising And Messaging

1:50 PM - 1:55 PM Chairperson’s Afternoon Address

Alex Austin, Co-Founder & CEO, Branch

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Alex Austin

Co-Founder & CEO
Branch

Track B: Mobile Advertising And Messaging

1:55 PM - 2:20 PM FIRESIDE CHAT: Building Alexa And Conversational Commerce Functionality

Jeff Ulrich, Sr. Manager, Digital Innovation & Mobile App, United Airlines

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Jeff Ulrich

Sr. Manager, Digital Innovation & Mobile App
United Airlines

Breakout Track C: Interactive Brand-Only Roundtables

1:50 PM - 2:20 PM Email and Content Marketing Thrills & Spills

Small group discussions focused on problem solving, limited to 15 participants per table.
Steven Laff, CTO, Magic Beans

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Steven Laff

CTO
Magic Beans

Track A: Target And Track Your Customers

2:20 PM - 2:40 PM Innovation Spotlight: 4 Key Steps To Creating The Right Mobile Shopping Experience

Doug Riches, Group Director of Architecture & Innovation, Rangle

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Doug Riches

Group Director of Architecture & Innovation
Rangle

Track A: Target And Track Your Customers

2:40 PM - 3:10 PM ONLINE MEDIA PANEL REMIX: Identify The Role Of Mobile In Paid Media Channel Attribution

Krista Deshayes, VP, Marketing, The Saatva Company Jamie Braxton, Marketing Manager, US Mattress
Mobile drove more than half of the total paid search clicks this past Thanksgiving and Black Friday, and mobile conversion rates are constantly improving. So where should you be spending your advertising dollars in the year ahead, to drive more mobile sales? This panel will give you the tools to structure your next paid search campaign effectively, take advantage of Google’s latest mobile search ranking changes and optimize your site layout:
•Adding instant-buy features on mobile ads to convert the customer with fewer clicks
•Take advantage of localized search through mobile
•Measuring success: setting up mobile KPIs for paid media channel


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Krista Deshayes

VP, Marketing
The Saatva Company
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Jamie Braxton

Marketing Manager
US Mattress

Track A: Target And Track Your Customers

3:10 PM - 3:30 PM Innovation Spotlight: The Science Behind Mobile Attention

Jonathan Lacoste, President & Co-founder, Jebbit Kelan Reismeier, Marketing Manager, eBay Marketplaces

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Jonathan Lacoste

President & Co-founder
Jebbit
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Kelan Reismeier

Marketing Manager
eBay Marketplaces

Track A: Target And Track Your Customers

3:30 PM - 3:50 PM Optimize Mobile Design To Increase Traffic And Revenue

Robert Muzingo, Director, eCommerce and Digital Marketing, Joe’s Jeans
For Joe’s Jeans, the level and quality of personalized customer experience has been a key determinant in winning the confidence of their customer, and share of their wallet. Here Robert shares successes and failures of a recent personalization project.
•Serve up targeted content at just the right moment on mobile or desktop
•Provide a personalized, unique customer shopping experience
•Boost short and long term revenue while reducing returns


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Robert Muzingo

Director, eCommerce and Digital Marketing
Joe’s Jeans

Track B: Mobile Advertising And Messaging

2:20 PM - 2:40 PM Innovation Spotlight: Personalizing The Mobile Moments That Matter

Ryan Hofmann, Vice President, Strategic Marketing Solutions, Listrak

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Ryan Hofmann

Vice President, Strategic Marketing Solutions
Listrak

Track B: Mobile Advertising And Messaging

2:40 PM - 3:10 PM MESSAGING PANEL REMIX: Create Compelling, Timely and Relevant Email & Notifications

John Johnston, Director, Digital Marketing, Volvo Gregory Samson , VP, Marketing & Business Development, Cheapair Brad Wilson, Sr. Manager, Digital Marketing, Robbins Brothers Steven Laff, CTO, Magic Beans
According to Leanplum, mobile marketers are still struggling with push messaging. Many brands still rely on generic blasts, which are based on the old ways that we utilized email and other web-centric tactics. In this presentation, a leading brand will shift your paradigm and give you the latest tips on creating location, timing and behavior-based triggers:
•Create a catchy and appealing message to tell users why they should opt-in to your push notifications
•Use segmentation and customize messages to individual users based on their path to purchase
•keep your users engaged by prompting them with limited time offers


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John Johnston

Director, Digital Marketing
Volvo
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Gregory Samson

VP, Marketing & Business Development
Cheapair
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Brad Wilson

Sr. Manager, Digital Marketing
Robbins Brothers
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Steven Laff

CTO
Magic Beans

Track B: Mobile Advertising And Messaging

3:10 PM - 3:30 PM Track Closed- Please Head To Track A

Track B: Mobile Advertising And Messaging

3:30 PM - 3:50 PM Discoverability and Retention For Your Mobile App

Andrea Frechette, Digital and Publishing Lead, Saban Brands
Andrea has been working in the video game industry for 18 years in a variety of product marketing, production and leadership roles. At DreamWorks Animation, Andrea covers both product development and marketing lifecycles for mobile, VR and console games. In this session, you’ll learn best practices from the mobile gaming business across the (iOS) and Android distribution landscape, including optimizing discoverability on the app stores, and building long term retention for your users.

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Andrea Frechette

Digital and Publishing Lead
Saban Brands

Breakout Track C: Interactive Brand-Only Roundtables

2:25 PM - 2:55 PM The Future Of Voice And Conversational Commerce

Small group discussions focused on problem solving, limited to 15 participants per table.
Goldie Viegas, Sr. Mobile Manager, VF Digital Lab, VF Corporation

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Goldie Viegas

Sr. Mobile Manager, VF Digital Lab
VF Corporation

Breakout Track C: Interactive Brand-Only Roundtables

3:00 PM - 3:30 PM 5 Tips For Marketing Big Ticket Items On Mobile

Small group discussions focused on problem solving, limited to 15 participants per table.
Michael Hughes, CEO & Founder, Plush Beds

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Michael Hughes

CEO & Founder
Plush Beds

3:50 PM - 4:30 PM Beerfest Afternoon Break In The Tech Hub



*Have your most pressing questions answered by our hand-picked solution provider partners. Small group discussions focused on problem solving, limited to 15 participants per table.

1) The Customer View: How Data Powers Omni-Channel Consumer Experience Transformation
Hrishi Talwar, Product Manager, Equifax
2) Slicing the Engagement Pie: How Papa John’s Delivers a 1:1 Mobile Experience
Beau Cowan & Ryan Edmundowicz, Enterprise Sales Executives, Leanplum
3) Using Mobile To Drive Loyalty In The Era Of Amazon Prime
Ryan Hofmann, VP, Strategic Marketing Solutions, Listrak
4) Serving Your Customer At Every Step Of Their Journey
Kris Hamrick, Business Unit Executive – Watson Commerce, IBM
5) Building High-Quality User Experiences That Bridge Web And App
Alex Austin, Chief Executive Officer & Co-founder, Branch


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Hrishi Talwar

Vice President, Digital Identity and Mobile Products
Equifax
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Beau Cowan

Enterprise Sales Executive
Leanplum
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Ryan Edmundowicz

Enterprise Sales Executive
Leanplum
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Ryan Hofmann

Vice President, Strategic Marketing Solutions
Listrak
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Kris Hamrick

Business Unit Executive, Watson Commerce
IBM
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Alex Austin

Co-Founder & CEO
Branch

5:30 PM - 6:30 PM Here For the Boos Welcome Reception

Halloween is a week away! Celebrate in the Tech Hub as we get spooked and sip on our signature cocktail “Witches’ Brew”.

6:30 PM - 6:30 PM End of Day One

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