Mobile Next 2019
September 17 - 18, 2019
The Wigwam, Litchfield Park, AZ
1 888.482.6012
2017 agenda day 1
Tuesday October 24th Day One: Acquiring Mobile Customers
7:30 AM - 8:20 AM Breakfast & Registration In The Mobile Tech Hub
8:20 AM - 8:30 AM Welcome Remarks & Icebreaker
Greg Ashton, Sr. Director, eTail & Mobile Shopping
8:30 AM - 8:45 AM Chairperson’s Opening Address
Mario Ciabarra, CEO, Quantum Metric
8:45 AM - 9:05 AM FIRESIDE CHAT: Overcome The Disconnect Between Mobile Traffic Vs. Conversion
Nabarupa Banerjee , Head of Product, SamsClub.comAccording to a new Akamai Online Retail Performance Report, while half of consumers tap smartphones for product insight, just one in five complete the purchase on the device. And as Head of Product at SamsClub, Naba knows that consumers love mobile browsing, but mobile purchasing not so much. Here Naba shares the results of a recent major project; a project that had an ambitious goal for mobile conversion to match traffic. Don’t miss this insightful fireside chat that will give you the tools to meet and exceed your mobile customer conversion goal:
•Develop a clear picture of who the mobile customer is and how to interact with them
•Reduce the effects of slow page load performance
•Allow a seamless checkout experience
9:05 AM - 9:35 AM KEYNOTE PANEL REMIX: The Key Components Of A Best-In-Class Mobile Web Experience
Beth Monda, VP, eCommerce, Teleflora Gary Penn, VP, Digital & eCommerce, Nixon Ross Higgins, Director Global User Experience (UX) & Design, Newegg Elaine Chiang, Director, Growth Marketing, MeUndiesNow more than ever, all businesses are focusing on creating amazing mobile website experiences, designed with the customer at the forefront. These mobile-first brands are making the most of smartphone strengths and constraints, and inviting customer feedback along the way. Learn what it takes to create the best possible mobile website, including:
•Make it easy for users to unlock your product catalog and quickly select which option they're interested in learning more about
•Present information by way of simple eye-catching imagery
•Remove complex design components to declutter the site and simplified the overall mobile experience
•Create a mobile website with the same appearance, speed and functionality as your app and vice-versa
9:35 AM - 9:55 AM KEYNOTE: Transformation with Digital In The Driver’s Seat
Neeraj Tolmare, VP-Head of Digital Transformation & IT Applications, Digital Customer Experiences, HPThe shift to mobile has brought the rise of “think mobile-first”, but the very best brands have already shifted their mindset to “think mobile only.” These elite companies recognize mobile as a complete foundation for the next generation customer journey. Don’t miss Neeraj’s exclusive story that explores the true benefits of ditching the desktop, from the perspective of a Top 50 US retailer:
•Leverage the ability of mobile as a 24/7 browsing, comparison and purchase tool all in one
•Design for the small screen to achieve a more attractive and functional end product
•Communicate your brand message more effectively on mobile to meet consumer needs
Neeraj Tolmare
VP-Head of Digital Transformation & IT Applications, Digital Customer ExperiencesHP
9:55 AM - 10:40 AM Top O’ The Morning Break In The Tech Hub
Grab a cup of Irish Coffee, as we kick off Mobile Shopping 2017, and open the floor for you to meet with top notch solution providers
10:40 AM - 11:10 AM KEYNOTE PANEL: Create An Amazing Customer Journey Through Mobile
Sharon Knitter, Director, Integrated Retail, Sears Avantika Agrawal, Sr. Product Manager, Growth, Pinterest Ken Au, Director, eCommerce Operations, Abt Electronics Alex Austin, Co-Founder & CEO, Branch Veronica Pinchin, Director, Product Management, MixpanelIn this mobile-first and mobile-only world, marketers are increasingly creating highly relevant advertisements that consider a consumer’s intent, context, location and purchase immediacy. Hear from four innovators who share their mobile customer journey successes, providing tactics that allow you to meet your audience in all their moments of need while maintaining efficiency in your marketing spend:
•Find and reach your consumer in personal ways
•Get to know your consumer’s interests to create personal invitations rather than intrusions
•Use mobile in unexpected ways to grow traffic
11:10 AM - 11:30 AM KEYNOTE: Serving Your Customer At Every Step Of Their Journey
Kris Hamrick, Business Unit Executive, Watson Commerce, IBM
11:30 AM - 11:50 AM KEYNOTE COLLECTIVE: Scaling Product Analytics
Shirin Deshpande, Product Analytics Lead, PoshmarkIn the era where every new idea tries to solve a new problem, decisions backed up by relevant data points become key to success. At Poshmark, we encourage data-driven decisions at all stages - idea to business. To scale up this vision, we need our business teams to be able to self serve insights. We have lead several initiatives to not only create robust in-house data and tracking systems, but also make them user friendly, so that the transmission of insights becomes easier. This talk will focus on how to scale up in-house product analytics to serve the needs of a growing company.
11:50 AM - 12:10 PM FIRESIDE CHAT: Slicing the Engagement Pie: How Papa John’s Delivers a 1:1 Mobile Experience
Momchil Kyurkchiev, Co-Founder & CEO, Leanplum Michael Wyant, Director, Consumer Technology, Papa John'sThe face of commerce is changing as mobile continues to dominate more of our daily lives and habits, challenging traditional business models. Yet, most brands, from QSR to retail, are still playing catch-up when it comes to being where their customers are most engaged — on their mobile devices. In this fireside chat with Michael Wyant, Director of Digital Solutions at Papa John's International, we’ll discuss how baking user data into your mobile marketing can serve up deeper personalized engagement with app users.
In this session, you’ll learn how to:
•Create unique in-app experiences based on user preferences
•Effectively use geolocation for on-the-go, granular engagement
•Develop upsell campaigns that drive increased revenue
12:10 PM - 12:30 PM GUEST SPEAKER: Artificial Intelligence And Machine Learning To Create A Meaningful Conversation In The Mobile Age
Ian Khan, Technology Futurist, 3x TEDx Speaker, Independent ExpertToday more people on the planet have a mobile device than electricity. This prevalence of technology ubiquity creates a tremendous opportunity to deliver value across the technology value chain. As businesses adapt to new models that are technology facilitated and in many cases technology based, there is also a shift in mobility being at the center of this revolution. Retail, Manufacturing, Healthcare, Logistics Transportation, HigherEd and a slew of other industries are exposed to a fresh set of possibilities that deliver impact, engagement and value as never seen before. Despite this dramatic development in Mobility, there are severe challenges to the sustainable growth of the technology and related outcomes from industries that use Mobility as a growth mechanism. Some of these factors include Standards, Processes and People in addition to its relationship with emerging technologies such as Artificial Intelligence, IoT & Others. In his keynote talk, Ian Khan will talk about Value Creation, future trends in mobility, and how the relationship of Mobility with IoT & Artificial Intelligence will completely reshape our world in the next few years & how true value can be created in the mobility enabled era of the 4th Industrial revolution.
12:30 PM - 12:50 PM KEYNOTE: Optimize Your Mobile Checkout With Moovweb
Ajay Kapur, CEO and Co-Founder, Moovweb Amit Shah, CMO, 1-800-Flowers.com
12:50 PM - 1:50 PM Lunch For All Attendees & Private Lunch
Track A: Target And Track Your Customers
1:50 PM - 1:55 PM Chairperson’s Afternoon Address
Mario Ciabarra, CEO, Quantum MetricTrack A: Target And Track Your Customers
1:55 PM - 2:20 PM CASE STUDY COLLECTIVE: Marketing With Changing Technologies
John Johnston, Director, Digital Marketing, VolvoSo you have an app. Things are going ok but you can’t truly say you understand your audience demographic, their behavior and interests, and how well they interact with your messaging. So how can you select a mobile platform to help you do so? Based on recent experience, join this frank and open insight into choosing a mobile partner that will meet and exceed your expectations:
•Decide which mobile experiences are best for your customer and what types of technology you need to be successful
•Understand the key differences between different platforms and which would be best for your needs
•Pick a solution that takes the heavy lifting off your shoulders, as well as saving you time and money
Track B: Mobile Advertising And Messaging
1:50 PM - 1:55 PM Chairperson’s Afternoon Address
Alex Austin, Co-Founder & CEO, BranchTrack B: Mobile Advertising And Messaging
1:55 PM - 2:20 PM FIRESIDE CHAT: Building Alexa And Conversational Commerce Functionality
Jeff Ulrich, Sr. Manager, Digital Innovation & Mobile App, United Airlines
Breakout Track C: Interactive Brand-Only Roundtables
1:50 PM - 2:20 PM Email and Content Marketing Thrills & Spills
Small group discussions focused on problem solving, limited to 15 participants per table.
Steven Laff, CTO, Magic Beans
Track A: Target And Track Your Customers
2:20 PM - 2:40 PM Innovation Spotlight: 4 Key Steps To Creating The Right Mobile Shopping Experience
Doug Riches, Group Director of Architecture & Innovation, Rangle
Track A: Target And Track Your Customers
2:40 PM - 3:10 PM ONLINE MEDIA PANEL REMIX: Identify The Role Of Mobile In Paid Media Channel Attribution
Krista Deshayes, VP, Marketing, The Saatva Company Jamie Braxton, Marketing Manager, US MattressMobile drove more than half of the total paid search clicks this past Thanksgiving and Black Friday, and mobile conversion rates are constantly improving. So where should you be spending your advertising dollars in the year ahead, to drive more mobile sales? This panel will give you the tools to structure your next paid search campaign effectively, take advantage of Google’s latest mobile search ranking changes and optimize your site layout:
•Adding instant-buy features on mobile ads to convert the customer with fewer clicks
•Take advantage of localized search through mobile
•Measuring success: setting up mobile KPIs for paid media channel
Track A: Target And Track Your Customers
3:10 PM - 3:30 PM Innovation Spotlight: The Science Behind Mobile Attention
Jonathan Lacoste, President & Co-founder, Jebbit Kelan Reismeier, Marketing Manager, eBay Marketplaces
Track A: Target And Track Your Customers
3:30 PM - 3:50 PM Optimize Mobile Design To Increase Traffic And Revenue
Robert Muzingo, Director, eCommerce and Digital Marketing, Joe’s JeansFor Joe’s Jeans, the level and quality of personalized customer experience has been a key determinant in winning the confidence of their customer, and share of their wallet. Here Robert shares successes and failures of a recent personalization project.
•Serve up targeted content at just the right moment on mobile or desktop
•Provide a personalized, unique customer shopping experience
•Boost short and long term revenue while reducing returns
Track B: Mobile Advertising And Messaging
2:20 PM - 2:40 PM Innovation Spotlight: Personalizing The Mobile Moments That Matter
Ryan Hofmann, Vice President, Strategic Marketing Solutions, Listrak
Track B: Mobile Advertising And Messaging
2:40 PM - 3:10 PM MESSAGING PANEL REMIX: Create Compelling, Timely and Relevant Email & Notifications
John Johnston, Director, Digital Marketing, Volvo Gregory Samson , VP, Marketing & Business Development, Cheapair Brad Wilson, Sr. Manager, Digital Marketing, Robbins Brothers Steven Laff, CTO, Magic BeansAccording to Leanplum, mobile marketers are still struggling with push messaging. Many brands still rely on generic blasts, which are based on the old ways that we utilized email and other web-centric tactics. In this presentation, a leading brand will shift your paradigm and give you the latest tips on creating location, timing and behavior-based triggers:
•Create a catchy and appealing message to tell users why they should opt-in to your push notifications
•Use segmentation and customize messages to individual users based on their path to purchase
•keep your users engaged by prompting them with limited time offers
Track B: Mobile Advertising And Messaging
3:10 PM - 3:30 PM Track Closed- Please Head To Track A
Track B: Mobile Advertising And Messaging
3:30 PM - 3:50 PM Discoverability and Retention For Your Mobile App
Andrea Frechette, Digital and Publishing Lead, Saban BrandsAndrea has been working in the video game industry for 18 years in a variety of product marketing, production and leadership roles. At DreamWorks Animation, Andrea covers both product development and marketing lifecycles for mobile, VR and console games. In this session, you’ll learn best practices from the mobile gaming business across the (iOS) and Android distribution landscape, including optimizing discoverability on the app stores, and building long term retention for your users.
Breakout Track C: Interactive Brand-Only Roundtables
2:25 PM - 2:55 PM The Future Of Voice And Conversational Commerce
Small group discussions focused on problem solving, limited to 15 participants per table.
Goldie Viegas, Sr. Mobile Manager, VF Digital Lab, VF Corporation
Breakout Track C: Interactive Brand-Only Roundtables
3:00 PM - 3:30 PM 5 Tips For Marketing Big Ticket Items On Mobile
Small group discussions focused on problem solving, limited to 15 participants per table.
Michael Hughes, CEO & Founder, Plush Beds
3:50 PM - 4:30 PM Beerfest Afternoon Break In The Tech Hub
4:30 PM - 5:30 PM Mobile Tech Roundtables
*Have your most pressing questions answered by our hand-picked solution provider partners. Small group discussions focused on problem solving, limited to 15 participants per table.
Hrishi Talwar, Vice President, Digital Identity and Mobile Products, Equifax Beau Cowan , Enterprise Sales Executive, Leanplum Ryan Edmundowicz, Enterprise Sales Executive, Leanplum Ryan Hofmann, Vice President, Strategic Marketing Solutions, Listrak Kris Hamrick, Business Unit Executive, Watson Commerce, IBM Alex Austin, Co-Founder & CEO, Branch*Have your most pressing questions answered by our hand-picked solution provider partners. Small group discussions focused on problem solving, limited to 15 participants per table.
1) The Customer View: How Data Powers Omni-Channel Consumer Experience Transformation
Hrishi Talwar, Product Manager, Equifax
2) Slicing the Engagement Pie: How Papa John’s Delivers a 1:1 Mobile Experience
Beau Cowan & Ryan Edmundowicz, Enterprise Sales Executives, Leanplum
3) Using Mobile To Drive Loyalty In The Era Of Amazon Prime
Ryan Hofmann, VP, Strategic Marketing Solutions, Listrak
4) Serving Your Customer At Every Step Of Their Journey
Kris Hamrick, Business Unit Executive – Watson Commerce, IBM
5) Building High-Quality User Experiences That Bridge Web And App
Alex Austin, Chief Executive Officer & Co-founder, Branch
5:30 PM - 6:30 PM Here For the Boos Welcome Reception
Halloween is a week away! Celebrate in the Tech Hub as we get spooked and sip on our signature cocktail “Witches’ Brew”.